Pleasure or Purpose?

Puravida Fitness • November 9, 2023

Pleasure or Purpose?

A wooden sign with the word purpose written on it.

The other day a friend of mine was shocked to learn I get up at 4AM.


"How can you do that?"


One simple answer. PURPOSE over PLEASURE.


I say this because I have a clear purpose bigger than myself.


Here is my personal mission statement:


BE A CONDUIT NOT A CONTAINER


I CAN DO ALL THINGS THROUGH CHRIST WHO STRENGTHENS ME.


EACH DAY COUNTS. I DON'T KNOW HOW MANY DAYS I HAVE LEFT ON THIS PLANET SO MAKE EACH ONE COUNT.


THE LORD HAS GIVEN ME TALENTS AND ABILITIES TO BLESS OTHERS AND NOT TO HOARD TO MYSELF SO I MUST FOCUS, SERVE, AND LEAD, LETTING THE LORD WORK THROUGH ME TO ACCOMPLISH HIS WILL FOR MY LIFE. THIS APPLIES TO EVERY AREA OF MY LIFE.


TO WHOM MUCH IS GIVEN MUCH IS EXPECTED.


I TAKE THIS SERIOUSLY AND WANT TO RUN A GOOD RACE BECAUSE I LOVE THE LORD AND LOOK FORWARD TO THE DAY I HEAR "WELL DONE GOOD AND FAITHFUL SERVANT."


When I read that it reminds me my life is not all about me and pleasure. It's about serving others through my business and ministry work. I wake up each day with a purpose, whether it's coaching someone to transform their body or helping someone get to know God.


Each day has purpose.


I didn't always operate this way.


Earlier in my life it was all about pleasure. I pursued selfish things and always ended feeling empty looking for the next hit of pleasure. Whether it was chasing some hot girl or a big payout, it didn't matter. It never satisfied me.


Having done it both ways I now know a life of purpose is way better than a life of pleasure.


My mission is the reason I can get up and get after it even when it's cold, dark and snowy outside.


It's how I keep going even when I feel tired and unmotivated at times.


Now I truly believe there are two types of people. Those who live with purpose and those who live for pleasure.


Which one are you?


When you live with purpose you work on everything that supports your purpose. When you live for pleasure, you end up weak and depressed - you're always looking for the next pleasure hit, and it's never enough.


One area that supports any purpose is your health and fitness.


It's hard to live with purpose when your physical condition sucks.


Your mind might say "YES" but your body will say "NO."


I firmly believe if you are going to go "ALL IN" on purpose driven living you, need to be strong in MIND, BODY, AND SPIRIT.


The great thing about exercise is that it works on all 3 and you don't need to spend countless hours in the gym. A well designed 30-45 minute program done just 3 times a week is a GAME CHANGER.


Just hit the blue button below to set up a SUCCESS SESSION with me and let's get going on living a life of purpose.


Dedicated to your purpose,


Erik Peacock

January 16, 2026
The other day, I saw an ad on social media claiming you can learn a new language in just two weeks. That’s complete BS. I learned to speak Spanish in my 20s, and it took me three years to become fluent. Not three weeks. Not a magic app. Three years. It was daily sessions with a tutor — day in and day out. It was traveling, practicing, failing, getting corrected, and testing my skills in the real world. It was literal headaches from my brain working overtime — translating, thinking, and eventually living in Spanish. It was hard. It was uncomfortable. And it was a process. But today, I’m bilingual — because I respected the process. The Lie of “Quick Fixes” Here’s the truth no one selling shortcuts wants to tell you: You will never truly learn a language in two weeks — no matter the app, system, or hack. There are no shortcuts to real mastery. And that same lie is being sold every single day in the weight loss and fitness industry. “Do this hack.” “Try this quick fix.” “Lose fat fast.” Most of it is straight-up deception. At health clubs across Lakeville, Burnsville, Farmington, Prior Lake, Savage, and Apple Valley, I’ve watched people bounce from fad diet to fad program — only to rebound, gain the weight back, and end up worse than where they started. Why? Because they tried to cheat the process instead of respecting it. Real Weight Loss Takes Time You didn’t get out of shape overnight. And you won’t get back in shape overnight either. Sustainable weight loss and lifelong wellness come from consistency, effort, and accountability — not tricks or trends. This is where working with a personal trainer makes the difference. Not someone selling hype — but someone who understands that lasting results come from: Structured training Progressive strength and conditioning Nutrition habits you can actually maintain Mental resilience and discipline That’s how real transformation happens — inside and out. Do It the Hard Way — And Get It Done Right My dad used to say, “Do it the hard way, and you’ll get it done right.” I didn’t always want to hear it — but he was right. You value what you fight for. You protect what you work for. And the struggle is what makes the reward worth keeping. Whether you’re training at a gym in Apple Valley, starting fresh in Savage, or recommitting to your health in Burnsville, Prior Lake, Farmington, or Lakeville, the principle is the same: The process matters. Make 2026 the Year You Respect the Process Maybe you’ve tried shortcuts before. Maybe you’ve been sold lies before. But 2026 can be different. This can be the year you stop chasing hacks and start building real strength. The year you commit to true weight loss fitness, guided by experience — not gimmicks. The year you invest in your health, your mindset, and your long-term wellness. Do it the hard way.  And this time — get it done right.
Woman in blue shirt doing dumbbell row, trainer watches in gym.
By April Marquez January 6, 2026
Here we are at the start of a new year—and whether you want to admit it or not, there are things in your life you want to be better in 2026. Let’s not call them resolutions . Let’s call them goals . One of my core values as a Lakeville personal trainer is Kaizen—a Japanese word that means constant, steady improvement. Real progress doesn’t come from extremes; it comes from consistent, intentional actions over time. And those actions should apply to all areas of life, not just the convenient ones. When it comes to fitness, the number one goal I hear from clients across Lakeville, Farmington, Burnsville, Prior Lake, Savage, and Apple Valley is simple: “I want to lose weight and get into better shape.” It’s a great goal—but here’s the hard truth. Nearly 80% of people quit by February. After 30 years of fitness coaching and working inside health clubs and private training studios, I can tell you exactly why. Three vital pieces are missing. 1. A Strong Purpose — Your WHY Most people stop at surface-level thinking: “I should get in shape.” “I should exercise more.” That’s not a WHY. That’s guilt. Your WHY has to run deeper. It has to matter when motivation disappears. Ask yourself: How will better fitness improve your daily life? Will you have more energy? More confidence? More years—and better years—with your family? Years ago, I trained a woman who sat in the ski chalet every winter while her family skied without her. She wasn’t just missing workouts—she was missing memories. That became her WHY. Because it mattered, she stayed consistent with her exercise and wellness plan. The following year, she skied with her family. That’s real weight loss success—not from hype or motivation, but from a clear, powerful purpose. 2. A SMART Goal (Not a Vague Wish) “Getting in shape” isn’t a goal…it’s a dream . A real fitness goal follows the SMART framework: Specific – What does “in shape” mean? A target weight? Running a 5K? Improving strength? Measurable – How will you track progress objectively? Attainable – Be honest. Challenging is good. Unrealistic is not. Relevant – Does this goal improve your overall health and lifestyle, or does it take away from what matters most? Time-bound – Deadlines create urgency. A trip, race, or event gives your training purpose. Every time I’ve seen clients commit to a real deadline, effort goes up—and excuses disappear. 3. A Real Action Plan (Not Guesswork) Most people join a gym, wander around aimlessly, and hope exercise alone will fix everything. Nutrition becomes reactive: Cut all carbs Try the latest diet Start over… again Ask yourself: Is this plan realistic? Can I maintain it long-term? Will it still work after I reach my goal? The truth is, most people don’t have the time, energy, or experience to build a sustainable plan on their own. That’s why progress disappears the moment they stop “trying.” This is where professional fitness coaching, personalized exercise programming, and long-term wellness strategies make all the difference. Make 2026 Different If you’re serious about improving your health, weight loss, and overall fitness in 2026, these three pieces are non-negotiable: A clear WHY A SMART goal A sustainable action plan Without them, it’s just another year with the same results. With them? Your chances of success increase by over 80%. If you’re ready to stop starting over and want expert guidance from a Lakeville personal trainer serving Farmington, Burnsville, Prior Lake, Savage, and Apple Valley, now is the time to build something that lasts. Your goals deserve more than good intentions. They deserve a plan.
Man in red shirt deadlifting a barbell in a gym, wearing a black beanie and weightlifting belt.
December 20, 2025
As 2025 comes to a close, it stands as one of the most challenging—and transformative—years of my life.In the span of eight days, I lost both of my parents.